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Are
retail boardrooms and shop floors currently engaging in
conversations about how to motivate a customer to spend more money with
them in these times? Is the focus on compelling and captivating offers
in customer service, peel off, selling skills, transaction and conversion rate, call to action merchandising, tight profitable merchandise management and customer rewards?
We
know that there are two distinct socio economic trends influencing
global and domestic retailing, and are occurring independently of the
current economy;
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The end of the mass market
Now
replaced with the niche market where personal relationship, experience
and customization are absolutely vital if you want 'me' to return to
'your' business.
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The proliferation of choice
New
stores, new websites, new products, extended hours and new ways to shop
(from 24/7 shops to 24/7 online) with this choice increasingly
available as customers feel the effects of a turbulent economy, with
reduced buying and time power. This creates a new breed of shopper which we know as the frustrated shopper.
Now
is the time to independently assess, challenge and motivate a more
profitable and sustainable retail businesses and key to this is
financial risk management. Credience is a leader in innovative risk
management software products and associated Training and Consulting
to ensure that as the retail financial risks emerge, you can be
proactive.
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